Food & Beverage
Miller's Cake
"Love at first bite." A Chișinău pastry shop where every cake is made to order, from a vegan red velvet to a sculpted three-tier. The catalog runs ten categories deep, the cake builder turns a Pinterest screenshot into a structured order, and the whole thing is wrapped in soft pastels and hand-drawn flowers.
Servicii
UI/UX Design · E-Commerce Development · Branding & Illustration · SEO
Tehnologii
Next.js · styled-components · Node.js · PostgreSQL
The catalog
Everything is made to order, and ten categories deep.
Miller's Cake doesn't sell off a shelf. Every item is baked to order, from a 480-lei box of mini tarts to a fully sculpted celebration cake. The catalog spans ten sections, each with its own icon: torturi de post, seturi prăjituri, mousse, candy bar, bento, choux, prăjituri, vegan, cupcakes, and tarte.
Before the new site, that range lived in Instagram DMs and phone calls. We built the store that puts it all in one place, prices and weights on every card, a cart that follows you across the session, and an "Adaugă în coș" button instead of a "message us to order" dead end.
Trilingual throughout, Romanian, Russian, and English, switchable from the header rather than buried in the footer.
Art direction
Make people hungry. Then make them smile.
The brand is playful by design. Soft mint-to-pink gradients, hand-drawn flowers, bees, and butterflies scattered across the page, an orange accent for every call to action, and a serif display headline that reads Love at First Bite.
The product grid keeps it disciplined underneath all that whimsy: every dessert sits in the same clean card, photographed on a neutral ground, so a single mini tart gets the same attention as a 1000-lei vegan brownie. The decoration sets the mood; the photography sells the cake.
Curated sets
The boxes that sell themselves at a glance.
Beyond single desserts, Miller's Cake sells curated sets, mini-tart boxes shot top-down so the customer sees exactly what arrives: nine tarts with blueberries, banana and caramel, an Oriental mix, or the Red Passion box.
Each set lists its real weight and price, from 480 to 650 lei, and drops straight into the cart. No DM, no back-and-forth, no guessing what's inside. The pastry-category filters across the top let people jump between mousse, bento, choux, cupcakes, and tarts the moment they know what they're craving.
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